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Thrive from OATS Africa
A community dedicated to helping small businesses in E-Commerce and the Creator Economy Thrive
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Written by
Connect
Jul 23, 2026
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8 min read
Mena Nathaniel, Founder and CEO of Mena Nath Media, shares how African brands can move beyond visibility, build trust, tell stronger stories, and use communications as a real business strategy.
Jul 21, 2026
3 min read
Explore 25 lucrative businesses in Nigeria for 2026, including practical options for beginners, side hustlers, and entrepreneurs looking for profitable ideas
Jul 16, 2026
9 min read
Victoire Mahounou shares how authenticity, consistency, visibility, trust, and relationships helped her build a personal brand that attracts opportunities instead of constantly chasing them.
Jul 14, 2026
5 min read
Have ₦1 million or less to start a business in Nigeria? Here are practical business ideas, startup costs, best locations, and mistakes to avoid
Jul 13, 2026
2 min read
OATS Technologies Africa is slowly building the education infrastructure layer for tomorrow's Commerce and Creator Businesses.
Jul 9, 2026
10 min read
After leaving medical school, Bolawole Oluwanifemi Oluwatomiwa built OhMyCowries, a creative African fashion brand turning cowries into modern jewellery, statement pieces, and wearable cultural art
Jul 7, 2026
Discover 15 hidden business opportunities in Nigeria for 2026, including startup costs, best locations, and practical ideas for beginners
Jul 2, 2026
Meet John, the under-30 entrepreneur behind RedHorn and Leban Street, two hospitality brands reshaping dining in Ile-Ife. In this THRIVE Influencer feature, he shares how location, timing, people, systems, and vision helped him build beyond the obvious markets.
Jun 30, 2026
Learn how to track revenue by channel in Google Analytics 4, understand attribution models, and discover which marketing efforts are actually driving your revenue.
